In this work, Dr. Justin R. Lester offers a comprehensive guide to understanding and implementing artificial intelligence (AI) within the marketplace. Dr. Lester,has a background in marketing, and non-profit leadership. He encourages readers to embrace AI as a tool for enriching business practices, leading change, and empowering their daily work. The book covers a wide range of topics such as:

Defining AI and AGI
Futurist and Design Thinking
Ethics, Policy, Laws, and Protection
Job Replacement
Robotics and more!

Additionally, it provides insights into the author's personal journey. With a focus on embracing technology. This handbook serves as a valuable resource for leaders and individuals seeking to figure out What the Heck is AI?